The Bottle-O has come on board current V8 Supercars Champion, Mark Winterbottom, as naming rights sponsor for the 2016 V8 Supercars season.
The announcement and livery reveal took place today at darling harbour in Sydney following the Sydney siders maiden championship win during the weekend at the Coates Hire Sydney 500.
“It’s fantastic to announce a new partnership on my car with The Bottle-O, and to do so with number one on the side as the new V8 Supercars Champion makes it even more special,” Winterbottom said.
“The Bottle-O has been a supporter of our team for many years so I am looking forward to representing them as I defend my title. It is great to have the commitment of a brand that sees such value in our team, so I am sure we’ll have a fun and successful 2016.”
The Bottle-O is not stranger to the Prodrive Racing Australia stable after sponsor the Rod Nash Racing customer car since their partnership in 2011. Paul Dumbrell campaigned the green machine in 2011 before the series joker David Reynolds took the reigns in 2012 and through to his final race for the team at yesterdays season finale.
“We’re so excited to announce the identity of our new team driver for 2016,” said The Bottle-O’s CEO, Scott Marshall.
“After a nail-biting championship finale for ‘Frosty’, The Bottle-O and Prodrive Racing have high hopes for 2016, both for Mark and the positive impact the sponsorship has on our brand awareness.
“We’ve had a long-standing history with V8 Supercars, via our sponsorship of The Bottle-O Racing Team. We can’t think of a better way to head into our 10th year, than with Mark at the wheel and The Bottle-O brand on the number one car.”
Amidst the PRA sponsor reshuffle is the expected loss of the Pepsi Max brand from the sport however a downside Walkinshaw operation meant SuperCheap Auto was able to join 2014 Bathurst champ Chaz Mostert. DVS Champion Cam Waters is also expected to replace the departing Reynolds in the #55 RNR Falcon with ENZED backing.